The programme consists of three stages: partners, advanced partners and main partners. VMware Partner Network is a global channel partner program with benefits and support for VMware virtualization and cloud technology. The network caters to a wide range of channel business enterprises, including value-added resellers (VARs), system integrators, service providers, hosting providers and OEMs. The program provides channel partners with access to financial rewards as well as resources such as training and certification programs, as well as distribution and marketing tools. „Partners can choose their own adventure from the program. They can differentiate themselves based on their investment strategy and business model,“ said Richard Steeves, senior director of global partner programs at VMware. VMware currently offers solution competencies in the areas of business continuity, as a cloud provider, desktop service as-a, desktop virtualization, hybrid cloud, hyperconverged infrastructure, management automation, management operations, management mobility, network virtualization, server virtualization, custom data center, wide area network, and VMware Cloud on AWS. Low-level solution providers enjoy benefits for registering deals, while advanced partner status offers development funding, pre-end margin, and back-end discounts. Solution providers that are primary partners enjoy the same benefits as an advanced partner, as well as new co-selling in the field, educational co-investment funds, and make-it-available incentives. „We will put all the weight and brand behind their recognition as the lead animal partner in the program,“ Jenni Flinders, vice president and VMware Worldwide Channel Chief said in an interview with CRN.
„It was designed specifically for customers because we wanted to make sure we would put the most talented partners in front of customers.“ VMware partners can gain solution skills in a number of technology categories. The competencies demonstrate an advanced level of skills in sales, architecture and delivery. In addition, they can help partners differentiate their businesses and qualify for the benefits of the VMware Partner Network, according to VMware. In the Solution Provider program, there are three levels of membership: Professional, Enterprise, and Premier. Benefits vary by membership level and include access to discount programs, online sales tools, and the central channel partner portal. Partners can also use VMware Master Services competencies by demonstrating service functions. Skills include cloud management and automation, data center visualization, mobility and desktop, and network visualization. To obtain them, partners must meet certification requirements and submit customer references. VMware Partner Connect, the new three-step program that shifts technical skills in services from revenue thresholds, officially went into effect on March 1. In addition, Partner Connect includes the new VMware Learning Zone, which offers a host of new content, including the ability to tailor learning plans based on individual partner preferences. The VMware Partner Network uses a framework of three partnership models – Resell, Services, and Technology – to use different types of channel activities.
Under each partnership model, VMware programs are tailored to the individual business requirements of the partners. Partner Connect offers a new development incentives and funds portal that offers expanded dashboards and transparency to track their activities with VMware. The roll-based portal offers more relevant content to partners, based on a person`s individual role within the company, and allows the partner to better manage and track reward opportunities. Solve your IT challenges and increase your speed to market with VMware and our ecosystem with more than 35,000 partners worldwide. . . .